{"id":155,"date":"2023-09-19T05:44:45","date_gmt":"2023-09-19T05:44:45","guid":{"rendered":"http:\/\/bullseye.ac\/blog\/?p=155"},"modified":"2023-09-19T05:44:45","modified_gmt":"2023-09-19T05:44:45","slug":"hiring-policy-at-disney","status":"publish","type":"post","link":"https:\/\/bullseye.ac\/blog\/business\/the-disneyization-of-society-by-alan-bryman\/hiring-policy-at-disney\/","title":{"rendered":"Hiring policy at Disney"},"content":{"rendered":"\n<p>It was not quite like this at the beginning however. In Disneyland\u2019s very early days, Walt was appalled by the behaviour of some of the park\u2019s staff toward visitors. The staff, many of whom had been hired by lessees, lacked training and were gruff and unhelpful towards visitors. Such behaviour was unacceptable to Walt who wanted to create an environment where people could forget the outside world and their troubles and be immersed in a magical experience. Unhelpful and discourteous behaviour are found abundantly in the outside world and therefore undermined the kinds of impressions he wanted to create. The only employees who exhibited the kind of behaviour Walt wanted were the attraction operators who had been trained by the company itself. According to Randy Bright, a Disney Imagineer: \u2018What Walt really wanted were employees with a ready smile and a knack for dealing pleasantly with large numbers of people\u2019. Walt told cast members that they should \u2018always smile\u2019 and that they should \u2018turn the other cheek to everybody, even the nasty ones\u2019. The Disney University was created precisely in order to inculcate the demeanor that Walt wanted to engender. According to the founder of the Disneyland University, one of the central elements of the early training approach was to introduce the principle that \u2018[i]n addition to a \u201cfriendly smile\u201d, we sold the importance of \u201cfriendly phrases\u201d. Since then, Disney has developed seminars which introduce executives from a variety of organizations to its distinctive approach to human resource management and has publicized this approach more generally. These seminars may have been instrumental in the further diffusion of this aspect of Disneyization. Moreover, a number of management texts have emphasized this ingredient of the success of the Disney theme parks. Disney itself uses its training programme, which employs videos and talks on Disney\u2019s past and traditions, to secure commitment to the company and its values. Such a commitment is likely to facilitate emotional labour. As the then director of Disney\u2019s three-day training seminars for business executives from other companies points out: \u2018You can\u2019t force people to smile. Each guest to Disney World sees an average of 73 employees per visit, and we would have to supervise them continually. Of course, we can\u2019t do that, so instead we try to get employees to buy into the corporate culture.\u2019 Similar approaches to training are common at large companies like McDonald\u2019s and Nike.<em>Excerpted from Pg 109, \u2018The Disneyization of Society\u2019 by Alan Bryman<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was not quite like this at the beginning however. In Disneyland\u2019s very early days, Walt was appalled by the behaviour of some of the park\u2019s staff toward visitors. The staff, many of whom had been hired by lessees, lacked training and were gruff and unhelpful towards visitors. Such behaviour was unacceptable to Walt who &#8230; <a title=\"Hiring policy at Disney\" class=\"read-more\" href=\"https:\/\/bullseye.ac\/blog\/business\/the-disneyization-of-society-by-alan-bryman\/hiring-policy-at-disney\/\" aria-label=\"More on Hiring policy at Disney\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[14],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hiring policy at Disney - BullsEye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bullseye.ac\/blog\/business\/the-disneyization-of-society-by-alan-bryman\/hiring-policy-at-disney\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hiring policy at Disney - BullsEye\" \/>\n<meta property=\"og:description\" content=\"It was not quite like this at the beginning however. 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