{"id":2468,"date":"2025-01-04T11:13:21","date_gmt":"2025-01-04T11:13:21","guid":{"rendered":"https:\/\/bullseye.ac\/blog\/?p=2468"},"modified":"2025-01-16T07:38:36","modified_gmt":"2025-01-16T07:38:36","slug":"the-importance-of-product-focus-in-technology","status":"publish","type":"post","link":"https:\/\/bullseye.ac\/blog\/business\/the-importance-of-product-focus-in-technology\/","title":{"rendered":"No technology company can be built on branding alone."},"content":{"rendered":"\n

Number of words: 148<\/p>\n\n\n\n

Beginning with brand rather than substance is dangerous. Ever since Marissa Mayer became CEO of Yahoo! in mid-2012, she has worked to revive the once-popular internet giant by making it cool again. In a single tweet, Yahoo! summarized Mayer\u2019s plan as a chain reaction of \u201cpeople then products then traffic then revenue.\u201d The people are supposed to come for the coolness: Yahoo! demonstrated design awareness by overhauling its logo, it asserted youthful relevance by acquiring hot startups like Tumblr, and it has gained media attention for Mayer\u2019s own star power. But the big question is what products Yahoo! will actually create. When Steve Jobs returned to Apple, he didn\u2019t just make Apple a cool place to work; he slashed product lines to focus on the handful of opportunities for 10x improvements. No technology company can be built on branding alone.<\/p>\n\n\n\n

Excerpted from \u2018Zero to One\u2019 by Peter Thiel<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Number of words: 148 Beginning with brand rather than substance is dangerous. Ever since Marissa Mayer became CEO of Yahoo! in mid-2012, she has worked to revive the once-popular internet giant by making it cool again. In a single tweet, Yahoo! summarized Mayer\u2019s plan as a chain reaction of \u201cpeople then products then traffic then … Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[60,7],"tags":[],"acf":[],"yoast_head":"\nNo technology company can be built on branding alone. - BullsEye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bullseye.ac\/blog\/business\/the-importance-of-product-focus-in-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No technology company can be built on branding alone. - BullsEye\" \/>\n<meta property=\"og:description\" content=\"Number of words: 148 Beginning with brand rather than substance is dangerous. 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