{"id":2502,"date":"2025-01-06T05:51:01","date_gmt":"2025-01-06T05:51:01","guid":{"rendered":"https:\/\/bullseye.ac\/blog\/?p=2502"},"modified":"2025-01-16T07:50:31","modified_gmt":"2025-01-16T07:50:31","slug":"2502","status":"publish","type":"post","link":"https:\/\/bullseye.ac\/blog\/business\/2502\/","title":{"rendered":"Virality if from functionality – encourages users to invite friends"},"content":{"rendered":"\n

Number of words: 158<\/p>\n\n\n\n

A product is viral if its core functionality encourages users to invite their friends to become users too. This is how Facebook and PayPal both grew quickly: every time someone shares with a friend or makes a payment, they naturally invite more and more people into the network. This isn\u2019t just cheap\u2014 it\u2019s fast, too. If every new user leads to more than one additional user, you can achieve a chain reaction of exponential growth. The ideal viral loop should be as quick and frictionless as possible. Funny YouTube videos or internet memes get millions of views very quickly because they have extremely short cycle times: people see the kitten, feel warm inside, and forward it to their friends in a matter of seconds.<\/p>\n\n\n\n

Whoever is first to dominate the most important segment of a market with viral potential will be the last mover in the whole market.<\/p>\n\n\n\n

Excerpted from \u2018Zero to One\u2019 by Peter Thiel<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Number of words: 158 A product is viral if its core functionality encourages users to invite their friends to become users too. This is how Facebook and PayPal both grew quickly: every time someone shares with a friend or makes a payment, they naturally invite more and more people into the network. 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