{"id":2595,"date":"2025-01-07T06:21:23","date_gmt":"2025-01-07T06:21:23","guid":{"rendered":"https:\/\/bullseye.ac\/blog\/?p=2595"},"modified":"2025-01-07T06:21:26","modified_gmt":"2025-01-07T06:21:26","slug":"exploring-the-success-of-taobao-and-tmall-in-e-commerce","status":"publish","type":"post","link":"https:\/\/bullseye.ac\/blog\/business\/exploring-the-success-of-taobao-and-tmall-in-e-commerce\/","title":{"rendered":"Exploring the Success of Taobao and Tmall in E-commerce"},"content":{"rendered":"\n<p>Number of words: 106<\/p>\n\n\n\n<p>Unlike Amazon, Alibaba\u2019s consumer websites Taobao and Tmall carry no inventory. They serve as platforms for other merchants to sell their wares. Taobao consists of nine million storefronts run by small traders or individuals. Attracted by the site\u2019s huge user base, these \u201cmicro merchants\u201d choose to set up their stalls on Taobao in part because it costs them nothing to do so. Alibaba charges them no fees. But Taobao makes money\u2014a lot of it\u2014from selling advertising space, helping promote those merchants who want to stand out from the crowd.<\/p>\n\n\n\n<p><em>Excerpted from page 5 of \u2018Alibaba: The House that Jack Ma built\u2019 by Duncan Clark<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Number of words: 106 Unlike Amazon, Alibaba\u2019s consumer websites Taobao and Tmall carry no inventory. They serve as platforms for other merchants to sell their wares. Taobao consists of nine million storefronts run by small traders or individuals. Attracted by the site\u2019s huge user base, these \u201cmicro merchants\u201d choose to set up their stalls on &#8230; <a title=\"Exploring the Success of Taobao and Tmall in E-commerce\" class=\"read-more\" href=\"https:\/\/bullseye.ac\/blog\/business\/exploring-the-success-of-taobao-and-tmall-in-e-commerce\/\" aria-label=\"More on Exploring the Success of Taobao and Tmall in E-commerce\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exploring the Success of Taobao and Tmall in E-commerce - BullsEye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bullseye.ac\/blog\/business\/exploring-the-success-of-taobao-and-tmall-in-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exploring the Success of Taobao and Tmall in E-commerce - BullsEye\" \/>\n<meta property=\"og:description\" content=\"Number of words: 106 Unlike Amazon, Alibaba\u2019s consumer websites Taobao and Tmall carry no inventory. They serve as platforms for other merchants to sell their wares. Taobao consists of nine million storefronts run by small traders or individuals. Attracted by the site\u2019s huge user base, these \u201cmicro merchants\u201d choose to set up their stalls on ... 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