{"id":2601,"date":"2025-01-07T06:36:50","date_gmt":"2025-01-07T06:36:50","guid":{"rendered":"https:\/\/bullseye.ac\/blog\/?p=2601"},"modified":"2025-01-07T06:36:52","modified_gmt":"2025-01-07T06:36:52","slug":"the-role-of-alipay-in-building-consumer-confidence","status":"publish","type":"post","link":"https:\/\/bullseye.ac\/blog\/book-reviews-summary\/the-role-of-alipay-in-building-consumer-confidence\/","title":{"rendered":"The Role of Alipay in Building Consumer Confidence"},"content":{"rendered":"\n<p>Number of words: 91<\/p>\n\n\n\n<p>As a form of escrow, Alipay diffuses trust throughout Alibaba\u2019s e-commerce empire. Consumers know that when they pay with Alipay their accounts will be debited only when they have received and are satisfied with the products they have ordered. Only then, after freezing the amount on the account, will Alipay release the funds to the merchant. Customers buying on Alibaba\u2019s consumer sites can return goods up to seven days after purchase, provided they are not damaged.<\/p>\n\n\n\n<p><em>Excerpted from page 18 of \u2018Alibaba: The House that Jack Ma built\u2019 by Duncan Clark<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Number of words: 91 As a form of escrow, Alipay diffuses trust throughout Alibaba\u2019s e-commerce empire. Consumers know that when they pay with Alipay their accounts will be debited only when they have received and are satisfied with the products they have ordered. Only then, after freezing the amount on the account, will Alipay release &#8230; <a title=\"The Role of Alipay in Building Consumer Confidence\" class=\"read-more\" href=\"https:\/\/bullseye.ac\/blog\/book-reviews-summary\/the-role-of-alipay-in-building-consumer-confidence\/\" aria-label=\"More on The Role of Alipay in Building Consumer Confidence\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[49],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Role of Alipay in Building Consumer Confidence - BullsEye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bullseye.ac\/blog\/book-reviews-summary\/the-role-of-alipay-in-building-consumer-confidence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Role of Alipay in Building Consumer Confidence - BullsEye\" \/>\n<meta property=\"og:description\" content=\"Number of words: 91 As a form of escrow, Alipay diffuses trust throughout Alibaba\u2019s e-commerce empire. 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