{"id":3459,"date":"2025-01-14T07:29:55","date_gmt":"2025-01-14T07:29:55","guid":{"rendered":"https:\/\/bullseye.ac\/blog\/?p=3459"},"modified":"2025-01-14T07:29:57","modified_gmt":"2025-01-14T07:29:57","slug":"the-surprising-power-of-advertising-in-fire-prevention","status":"publish","type":"post","link":"https:\/\/bullseye.ac\/blog\/book-reviews-summary\/the-surprising-power-of-advertising-in-fire-prevention\/","title":{"rendered":"The Surprising Power of Advertising in Fire Prevention"},"content":{"rendered":"\n<p>Number of words: 177<\/p>\n\n\n\n<p>\u201cImagine there\u2019s a device that costs about 50p per household, per year, and if you install it in your house, it decreases the chance of a house fire by 30 percent.\u201d And everybody goes, \u201cThat\u2019s an absolutely brilliant idea. I want to buy one of those. And, actually, I think the government should pay for it and they should issue one to all households.\u201d But, it\u2019s not technically a device: it\u2019s actually a TV commercial. To run the ad costs about 50p per household, per year, and it actually decreases the likelihood of household fires by 30 percent. There is a TV commercial that\u2019s had precisely that effect. And then people go, \u201cNo, that\u2019s not quite the same.\u201d And the question you have to ask is, \u201cWhy is it not the same?\u201d In other words, why do we regard solutions that involve, to a small extent, tampering with our heads or just supplying information or supplying persuasion \u2026 why do we regard those solutions as lesser value than those that involve technology, for example?<\/p>\n\n\n\n<p><em>Excerpted from <\/em><a href=\"https:\/\/blog.ted.com\/qa_with_rory_su\/\"><em>https:\/\/blog.ted.com\/qa_with_rory_su\/<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Number of words: 177 \u201cImagine there\u2019s a device that costs about 50p per household, per year, and if you install it in your house, it decreases the chance of a house fire by 30 percent.\u201d And everybody goes, \u201cThat\u2019s an absolutely brilliant idea. I want to buy one of those. And, actually, I think the &#8230; <a title=\"The Surprising Power of Advertising in Fire Prevention\" class=\"read-more\" href=\"https:\/\/bullseye.ac\/blog\/book-reviews-summary\/the-surprising-power-of-advertising-in-fire-prevention\/\" aria-label=\"More on The Surprising Power of Advertising in Fire Prevention\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[49],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Surprising Power of Advertising in Fire Prevention - BullsEye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bullseye.ac\/blog\/book-reviews-summary\/the-surprising-power-of-advertising-in-fire-prevention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Surprising Power of Advertising in Fire Prevention - BullsEye\" \/>\n<meta property=\"og:description\" content=\"Number of words: 177 \u201cImagine there\u2019s a device that costs about 50p per household, per year, and if you install it in your house, it decreases the chance of a house fire by 30 percent.\u201d And everybody goes, \u201cThat\u2019s an absolutely brilliant idea. I want to buy one of those. And, actually, I think the ... 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I want to buy one of those. 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