{"id":3461,"date":"2025-01-14T07:32:20","date_gmt":"2025-01-14T07:32:20","guid":{"rendered":"https:\/\/bullseye.ac\/blog\/?p=3461"},"modified":"2025-01-14T07:32:22","modified_gmt":"2025-01-14T07:32:22","slug":"the-intersection-of-law-and-persuasive-technology","status":"publish","type":"post","link":"https:\/\/bullseye.ac\/blog\/technology\/the-intersection-of-law-and-persuasive-technology\/","title":{"rendered":"The Intersection of Law and Persuasive Technology"},"content":{"rendered":"\n<p>Number of words: 143<\/p>\n\n\n\n<p>Technology makes for easier persuasion and nudging \u2014 what B.J. Fogg at Stanford calls persuasive technology \u2014 and makes it far more potent. So, the British government\u2019s Central Office of Information, they\u2019ve said, \u201cLook we\u2019ve tried advertising with seatbelts for years. It didn\u2019t really work. And so, we made it illegal not to wear a seatbelt and everybody wore one.\u201d It\u2019s interesting, of course, that at the time when we made it compulsory to wear seatbelts, there wasn\u2019t the technology cheaply available to make a car go \u201cbing\u201d for 60 seconds, or even indefinitely, if you didn\u2019t put your seatbelt on. Now, I would argue that making it a legal requirement that all new cars go \u201cbing\u201d for 90 seconds if you don\u2019t put your seatbelt on when you drive off is a nudge, but it\u2019s not really an infringement of liberties.<\/p>\n\n\n\n<p><em>Excerpted from <\/em><a href=\"https:\/\/blog.ted.com\/qa_with_rory_su\/\"><em>https:\/\/blog.ted.com\/qa_with_rory_su\/<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Number of words: 143 Technology makes for easier persuasion and nudging \u2014 what B.J. Fogg at Stanford calls persuasive technology \u2014 and makes it far more potent. So, the British government\u2019s Central Office of Information, they\u2019ve said, \u201cLook we\u2019ve tried advertising with seatbelts for years. It didn\u2019t really work. And so, we made it illegal &#8230; <a title=\"The Intersection of Law and Persuasive Technology\" class=\"read-more\" href=\"https:\/\/bullseye.ac\/blog\/technology\/the-intersection-of-law-and-persuasive-technology\/\" aria-label=\"More on The Intersection of Law and Persuasive Technology\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[10],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Intersection of Law and Persuasive Technology - BullsEye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bullseye.ac\/blog\/technology\/the-intersection-of-law-and-persuasive-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Intersection of Law and Persuasive Technology - BullsEye\" \/>\n<meta property=\"og:description\" content=\"Number of words: 143 Technology makes for easier persuasion and nudging \u2014 what B.J. Fogg at Stanford calls persuasive technology \u2014 and makes it far more potent. So, the British government\u2019s Central Office of Information, they\u2019ve said, \u201cLook we\u2019ve tried advertising with seatbelts for years. It didn\u2019t really work. And so, we made it illegal ... 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