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Unlike people on the East Coast, who all wear the same skinny jeans or pinstripe suits depending on their industry, young people in Mountain View and Palo Alto go to work wearing T-shirts. It\u2019s a clich\u00e9 that tech workers don\u2019t care about what they wear, but if you look closely at those T-shirts, you\u2019ll see the logos of the wearers\u2019 companies\u2014and tech workers care about those very much. What makes a startup employee instantly distinguishable to outsiders is the branded T-shirt or hoodie that makes him look the same as his co-workers. The startup uniform encapsulates a simple but essential principle: everyone at your company should be different in the same way\u2014a tribe of like-minded people fiercely devoted to the company\u2019s mission.<\/p>\n\n\n\n