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In a world in which so many messages are being sent to consumers in so many different ways, in a world of hurry up <\/em>sound bites, I must now admit that flash <\/em>is the magical substance that can cut through all the mush and send the clearest message.\u00a0<\/p>\n\n\n\n Richard Branson is all marketing. He is all arms and legs and the more outrageous he is, the more people believe that Virgin Atlantic and everything connected to it is just wonderful. I put it to test. I said to people, \u2018United is a very big airline. We have 575 aircraft. How big is Virgin Atlantic?\u2019 They say \u2018Well 100 planes, maybe 75?\u2019 When I told them it’s 18 planes and growing to 23, the reaction was almost always the same, \u2018Come on, on have you got to be kidding.\u2019<\/p>\n\n\n\n