{"id":4857,"date":"2025-04-03T07:17:11","date_gmt":"2025-04-03T07:17:11","guid":{"rendered":"https:\/\/bullseye.ac\/blog\/?p=4857"},"modified":"2025-04-03T07:17:14","modified_gmt":"2025-04-03T07:17:14","slug":"marketing-works-when-it-demonstrates-not-when-it-asserts","status":"publish","type":"post","link":"https:\/\/bullseye.ac\/blog\/business\/managing-the-professional-service-firm-by-david-meister\/marketing-works-when-it-demonstrates-not-when-it-asserts\/","title":{"rendered":"Marketing works when it demonstrates, not when it asserts"},"content":{"rendered":"\n

Marketing works when it demonstrates, not when it asserts. Marketing tactics that illustrate one’s competence (such as speeches, seminars, and articles) are infinitely more powerful than those which assert it (such as brochures, direct mail, and “cold calls” to “let me tell you more about our firm.”)<\/p>\n\n\n\n

Excerpted from \u2018Managing the Professional Service Firm\u2019 by David Maister, page 121<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing works when it demonstrates, not when it asserts. Marketing tactics that illustrate one’s competence (such as speeches, seminars, and articles) are infinitely more powerful than those which assert it (such as brochures, direct mail, and “cold calls” to “let me tell you more about our firm.”) Excerpted from \u2018Managing the Professional Service Firm\u2019 by … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[86],"tags":[],"acf":[],"yoast_head":"\nMarketing works when it demonstrates, not when it asserts - BullsEye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bullseye.ac\/blog\/business\/managing-the-professional-service-firm-by-david-meister\/marketing-works-when-it-demonstrates-not-when-it-asserts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing works when it demonstrates, not when it asserts - BullsEye\" \/>\n<meta property=\"og:description\" content=\"Marketing works when it demonstrates, not when it asserts. Marketing tactics that illustrate one’s competence (such as speeches, seminars, and articles) are infinitely more powerful than those which assert it (such as brochures, direct mail, and “cold calls” to “let me tell you more about our firm.”) Excerpted from \u2018Managing the Professional Service Firm\u2019 by ... 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