{"id":4878,"date":"2025-04-03T07:25:43","date_gmt":"2025-04-03T07:25:43","guid":{"rendered":"https:\/\/bullseye.ac\/blog\/?p=4878"},"modified":"2025-04-03T07:25:46","modified_gmt":"2025-04-03T07:25:46","slug":"the-what-the-how-and-the-why","status":"publish","type":"post","link":"https:\/\/bullseye.ac\/blog\/business\/managing-the-professional-service-firm-by-david-meister\/the-what-the-how-and-the-why\/","title":{"rendered":"The What, the How and the Why"},"content":{"rendered":"\n<p>In the management of professionals the supervisor should be very clear on the what (&#8220;provide clear goals&#8221;), spend only the bare minimum of time on the how (&#8220;involve them in decision-making,&#8221; &#8220;provide autonomy&#8221;) and spend a lot of time on the why (&#8220;provide meaning&#8221;).<\/p>\n\n\n\n<p><em>Excerpted from \u2018Managing the Professional Service Firm\u2019 by David Maister, page 171 to 172<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the management of professionals the supervisor should be very clear on the what (&#8220;provide clear goals&#8221;), spend only the bare minimum of time on the how (&#8220;involve them in decision-making,&#8221; &#8220;provide autonomy&#8221;) and spend a lot of time on the why (&#8220;provide meaning&#8221;). Excerpted from \u2018Managing the Professional Service Firm\u2019 by David Maister, page &#8230; <a title=\"The What, the How and the Why\" class=\"read-more\" href=\"https:\/\/bullseye.ac\/blog\/business\/managing-the-professional-service-firm-by-david-meister\/the-what-the-how-and-the-why\/\" aria-label=\"More on The What, the How and the Why\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[86],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The What, the How and the Why - BullsEye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bullseye.ac\/blog\/business\/managing-the-professional-service-firm-by-david-meister\/the-what-the-how-and-the-why\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The What, the How and the Why - BullsEye\" \/>\n<meta property=\"og:description\" content=\"In the management of professionals the supervisor should be very clear on the what (&#8220;provide clear goals&#8221;), spend only the bare minimum of time on the how (&#8220;involve them in decision-making,&#8221; &#8220;provide autonomy&#8221;) and spend a lot of time on the why (&#8220;provide meaning&#8221;). 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