{"id":659,"date":"2024-03-12T05:02:34","date_gmt":"2024-03-12T05:02:34","guid":{"rendered":"https:\/\/bullseye.ac\/blog\/?p=659"},"modified":"2024-03-22T07:33:45","modified_gmt":"2024-03-22T07:33:45","slug":"ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian","status":"publish","type":"post","link":"https:\/\/bullseye.ac\/blog\/social-sciences\/ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian\/","title":{"rendered":"Uber&#8217;s Fatal Crash Is About More Than Just a Car and a Pedestrian"},"content":{"rendered":"\n<p>Number of words &#8211; 465<\/p>\n\n\n\n<p>On Monday, news broke that a semi-autonomous car operated by Uber fatally struck a pedestrian in the town of Tempe, Arizona. This marks the first known instance of a death due to a self-driving car in the U.S, which makes this case pretty monumental for the future of the tech.<\/p>\n\n\n\n<p>But this isn&#8217;t just about a car and a pedestrian, it&#8217;s also a matter of urban infrastructure, particularly how willingly we tend to prioritize multi-lane highways for cars over crosswalks for pedestrians. Take a look at this image, posted by Eric P. Dennis, Transportation Systems Analyist at the Center for Automotive Research:<\/p>\n\n\n\n<p>At the location where the pedestrian, Elaine Herzberg, was hit by the vehicle, there are several multi-lane roads with confusing crosswalks. In particular, there is a brick walking path between two of these roads, marked with signs indicating that it\u2019s off limits to pedestrians. A bit of a contradiction to say the very least.<\/p>\n\n\n\n<p>\u201cThere are a lot of factors leading up to a crash, but the one that I wish would get more attention is the element of design,\u201d Dennis said in an interview with Popular Mechanics. \u201cHuman beings have certain things that they do that are somewhat predictable\u2014cutting corners when you\u2019re walking is a very predictable human thing to do\u2014and there are many elements of right-of-way design that could either exacerbate those risks or mitigate them.\u201d Tied up in that choice is the relative priority of cars and pedestrians, the prevalence of each, and the need to design with their safety in mind.<\/p>\n\n\n\n<p>Making tradeoffs is a crucial part of developing any design, and at some point, it makes sense to trade safety for efficiency. The key is carefully deciding where that point is, and acknowledging that this is a conscious choice we&#8217;re making. \u201c[We] should be honest with ourselves about what we\u2019re doing,\u201d says Dennis. \u201cWe are evaluating that tradeoff and saying \u2018We are going to make life very difficult for pedestrians, possibly cause a few fatalities, so that we can become more efficient in vehicle travel.\u2019\u201d<\/p>\n\n\n\n<p>Of course it doesn\u2019t have to be this way. We could build infrastructure that minimizes risk to pedestrians so that these types of accidents are much rarer, but it won&#8217;t happen without deliberate action, and it won&#8217;t be free. Pedestrian safety measures implemented haphazardly can become hazards of their own. \u201cIf anything comes out of this crash, I hope that it brings some attention to the elements of roadway design and the part that plays in not only pedestrian fatalities, but other kinds of crashes as well,\u201d says Dennis.<\/p>\n\n\n\n<p>The only way to prevent another tragedy, and to honor the victim of this one, is to ask those tough questions, and take them through to their tough answers.<\/p>\n\n\n\n<p><em>Excerpted from https:\/\/www.popularmechanics.com\/technology\/infrastructure\/a19535688\/ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian\/<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Number of words &#8211; 465 On Monday, news broke that a semi-autonomous car operated by Uber fatally struck a pedestrian in the town of Tempe, Arizona. This marks the first known instance of a death due to a self-driving car in the U.S, which makes this case pretty monumental for the future of the tech. &#8230; <a title=\"Uber&#8217;s Fatal Crash Is About More Than Just a Car and a Pedestrian\" class=\"read-more\" href=\"https:\/\/bullseye.ac\/blog\/social-sciences\/ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian\/\" aria-label=\"More on Uber&#8217;s Fatal Crash Is About More Than Just a Car and a Pedestrian\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[28,9],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Uber&#039;s Fatal Crash Is About More Than Just a Car and a Pedestrian - BullsEye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bullseye.ac\/blog\/social-sciences\/ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uber&#039;s Fatal Crash Is About More Than Just a Car and a Pedestrian - BullsEye\" \/>\n<meta property=\"og:description\" content=\"Number of words &#8211; 465 On Monday, news broke that a semi-autonomous car operated by Uber fatally struck a pedestrian in the town of Tempe, Arizona. This marks the first known instance of a death due to a self-driving car in the U.S, which makes this case pretty monumental for the future of the tech. ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bullseye.ac\/blog\/social-sciences\/ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian\/\" \/>\n<meta property=\"og:site_name\" content=\"BullsEye\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-12T05:02:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-22T07:33:45+00:00\" \/>\n<meta name=\"author\" content=\"Bhavya Chowdhury\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bhavya Chowdhury\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bullseye.ac\/blog\/social-sciences\/ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian\/\",\"url\":\"https:\/\/bullseye.ac\/blog\/social-sciences\/ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian\/\",\"name\":\"Uber's Fatal Crash Is About More Than Just a Car and a Pedestrian - BullsEye\",\"isPartOf\":{\"@id\":\"https:\/\/bullseye.ac\/blog\/#website\"},\"datePublished\":\"2024-03-12T05:02:34+00:00\",\"dateModified\":\"2024-03-22T07:33:45+00:00\",\"author\":{\"@id\":\"https:\/\/bullseye.ac\/blog\/#\/schema\/person\/992754c8575e3584d4c0dbcab059dd23\"},\"breadcrumb\":{\"@id\":\"https:\/\/bullseye.ac\/blog\/social-sciences\/ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bullseye.ac\/blog\/social-sciences\/ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bullseye.ac\/blog\/social-sciences\/ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bullseye.ac\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uber&#8217;s Fatal Crash Is About More Than Just a Car and a Pedestrian\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bullseye.ac\/blog\/#website\",\"url\":\"https:\/\/bullseye.ac\/blog\/\",\"name\":\"BullsEye\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bullseye.ac\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/bullseye.ac\/blog\/#\/schema\/person\/992754c8575e3584d4c0dbcab059dd23\",\"name\":\"Bhavya Chowdhury\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bullseye.ac\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/96cc080647ada77871a0fe51c103b135?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/96cc080647ada77871a0fe51c103b135?s=96&d=mm&r=g\",\"caption\":\"Bhavya Chowdhury\"},\"url\":\"https:\/\/bullseye.ac\/blog\/author\/bhavya-chowdhury\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Uber's Fatal Crash Is About More Than Just a Car and a Pedestrian - BullsEye","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bullseye.ac\/blog\/social-sciences\/ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian\/","og_locale":"en_US","og_type":"article","og_title":"Uber's Fatal Crash Is About More Than Just a Car and a Pedestrian - BullsEye","og_description":"Number of words &#8211; 465 On Monday, news broke that a semi-autonomous car operated by Uber fatally struck a pedestrian in the town of Tempe, Arizona. This marks the first known instance of a death due to a self-driving car in the U.S, which makes this case pretty monumental for the future of the tech. ... Read more","og_url":"https:\/\/bullseye.ac\/blog\/social-sciences\/ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian\/","og_site_name":"BullsEye","article_published_time":"2024-03-12T05:02:34+00:00","article_modified_time":"2024-03-22T07:33:45+00:00","author":"Bhavya Chowdhury","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bhavya Chowdhury","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bullseye.ac\/blog\/social-sciences\/ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian\/","url":"https:\/\/bullseye.ac\/blog\/social-sciences\/ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian\/","name":"Uber's Fatal Crash Is About More Than Just a Car and a Pedestrian - BullsEye","isPartOf":{"@id":"https:\/\/bullseye.ac\/blog\/#website"},"datePublished":"2024-03-12T05:02:34+00:00","dateModified":"2024-03-22T07:33:45+00:00","author":{"@id":"https:\/\/bullseye.ac\/blog\/#\/schema\/person\/992754c8575e3584d4c0dbcab059dd23"},"breadcrumb":{"@id":"https:\/\/bullseye.ac\/blog\/social-sciences\/ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bullseye.ac\/blog\/social-sciences\/ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bullseye.ac\/blog\/social-sciences\/ubers-fatal-crash-is-about-more-than-just-a-car-and-a-pedestrian\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bullseye.ac\/blog\/"},{"@type":"ListItem","position":2,"name":"Uber&#8217;s Fatal Crash Is About More Than Just a Car and a Pedestrian"}]},{"@type":"WebSite","@id":"https:\/\/bullseye.ac\/blog\/#website","url":"https:\/\/bullseye.ac\/blog\/","name":"BullsEye","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bullseye.ac\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/bullseye.ac\/blog\/#\/schema\/person\/992754c8575e3584d4c0dbcab059dd23","name":"Bhavya Chowdhury","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bullseye.ac\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/96cc080647ada77871a0fe51c103b135?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96cc080647ada77871a0fe51c103b135?s=96&d=mm&r=g","caption":"Bhavya Chowdhury"},"url":"https:\/\/bullseye.ac\/blog\/author\/bhavya-chowdhury\/"}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Bhavya Chowdhury","author_link":"https:\/\/bullseye.ac\/blog\/author\/bhavya-chowdhury\/"},"uagb_comment_info":0,"uagb_excerpt":"Number of words &#8211; 465 On Monday, news broke that a semi-autonomous car operated by Uber fatally struck a pedestrian in the town of Tempe, Arizona. This marks the first known instance of a death due to a self-driving car in the U.S, which makes this case pretty monumental for the future of the tech.&hellip;","_links":{"self":[{"href":"https:\/\/bullseye.ac\/blog\/wp-json\/wp\/v2\/posts\/659"}],"collection":[{"href":"https:\/\/bullseye.ac\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bullseye.ac\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bullseye.ac\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bullseye.ac\/blog\/wp-json\/wp\/v2\/comments?post=659"}],"version-history":[{"count":1,"href":"https:\/\/bullseye.ac\/blog\/wp-json\/wp\/v2\/posts\/659\/revisions"}],"predecessor-version":[{"id":660,"href":"https:\/\/bullseye.ac\/blog\/wp-json\/wp\/v2\/posts\/659\/revisions\/660"}],"wp:attachment":[{"href":"https:\/\/bullseye.ac\/blog\/wp-json\/wp\/v2\/media?parent=659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bullseye.ac\/blog\/wp-json\/wp\/v2\/categories?post=659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bullseye.ac\/blog\/wp-json\/wp\/v2\/tags?post=659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}