Number of words – 81

The Best Buy CEO applied what he calls the bicycle theory to the moribund company. “If you try to direct a bicycle at standstill, you fall. The key is to get moving,” Joly says. “You learn about creating energy.” Initially, he says, he wasn’t much more clear about his plans than that, but executives later told him they got the message: “If we don’t change, we are going to die.”

Excerpted from an article on Best Buy in Bloomberg Business Week