The Digital Revolution Sparked by the SARS Outbreak

Number of words: 161 Although it sickened thousands and killed almost eight hundred people, the outbreak had a curiously beneficial impact on the Chinese Internet sector, including Alibaba. SARS validated digital mobile telephony and the Internet, and so came to represent the turning point when the Internet emerged as a truly mass medium in China. … Read more

Transformation of Rural Enterprises in China

Number of words: 113 In the earliest days of China’s economic reforms, entrepreneurship was viewed as a highly risky,even illegal undertaking. Memories then were fresh of those imprisoned or even executed during the Cultural Revolution for carrying out commercial activities. From 1978, the establishment of a “household contract responsibility system” allowed farmers to sell surplus … Read more

Impact of Xiaoer on Online Shopping

Number of words: 59 Keeping order amid Taobao’s virtual alleyways are Alibaba’s client service managers, the xiaoer. Thousands of xiaoer mediate any disputes that arise between customers and merchants. These referees, young employees averaging twenty-seven years old, work long hours, often sending messages to vendors late at night. Excerpted from page 6 of ‘Alibaba: The … Read more