The Science of Seismicity: What You Need to Know

Number of words: 1,297 Rebecca Bendick would like you not to panic. The University of Montana geophysicist knows you may have read the articles warning about “swarms of devastating earthquakes” that will allegedly rock the planet next year thanks to a slowdown of the Earth’s rotation. And she feels “very awful” if you’ve been alarmed. … Read more

The Rise of ‘Science-ese’

Number of words: 471 “The readability of scientific texts is decreasing over time”, according to a new paper just out. Swedish researchers Pontus Plaven-Sigray and colleagues say that scientists today use longer and more complex words than those of the past, making their writing harder to read. But what does it mean? There’s been a … Read more

Never invest in a tech CEO that wears a suit

Number of words: 187 Energy problems are engineering problems, so you would expect to find nerds running cleantech companies. You’d be wrong: the ones that failed were run by shockingly nontechnical teams. These salesman-executives were good at raising capital and securing government subsidies, but they were less good at building products that customers wanted to … Read more

Virality if from functionality – encourages users to invite friends

Number of words: 158 A product is viral if its core functionality encourages users to invite their friends to become users too. This is how Facebook and PayPal both grew quickly: every time someone shares with a friend or makes a payment, they naturally invite more and more people into the network. This isn’t just … Read more

Distribution channel constraints to reach small businesses

Number of words: 187 In between personal sales (salespeople obviously required) and traditional advertising (no salespeople required) there is a dead zone. Suppose you create a software service that helps convenience store owners track their inventory and manage ordering. For a product priced around $1,000, there might be no good distribution channel to reach the … Read more