Lessons from a Marketing Pioneer: Clotaire Rapaille’s Insights
Number of words: 595 In 1975, a famous French psychoanalyst, Clotaire Rapaille, was giving a speech at a local university in Paris. As things wound down and people filtered out of the auditorium, he was approached by a Nestle associate who had sat in for the lecture. The associate had a problem unlike any Clotaire … Read more