Bhavya Chowdhury Number of words – 214 People doing laundry want the detergent to help get their clothes not just clean, but very clean. Soap brands attempt to differentiate how they got your white whiter and brights brighter by trying to convince customers that one additive was more effective than another. Protein, said one brand. Colour enhancers, … Read more
Number of words – 137 In the 1800s, the railroads were the biggest companies in the country. Having achieved such monumental success, even having changed the landscape of America, remembering why stopped being important to them. Instead they became obsessed with what they did – they were in the railroad business. This narrowing of perspective … Read more
Number of words – 173 Manipulations are a perfectly valid strategy for driving a transaction, or any behaviour that is only required once or on rare occasions. The rewards the police use are designed to incentivize witnesses to come forward to provide tips or evidence that may lead to an arrest. And, like any promotion, … Read more
Number of words – 241 In the 1970s, there were only two types of Colgate toothpaste. But as competition increased, Colgate’s sales started to slip. The company introduced a new product that included a new feature, the addition of fluoride, perhaps. Then another. Then another. Whitening. Tartar control. Sparkles. Stripes. Each innovation certainly help boost … Read more
Number of words – 363 There is a wonderful story of a group of American car executives who went to Japan to see a Japanese assembly line. At the end of the line, the doors were put on the hinges, the same as in America. But something was missing. In the United States, a line … Read more
Number of words – 455 Five miles to the south of Naṣik, on the Naṣik Mumbai Highway, lies the Triraṣmi mountain (Pali: Tiranhų; Sanskrit: Triraṣmi) in which 24 Buddhist caves were excavated between 150 BCE to 600 CE. These caves face northwards and thus enjoy sunlight throughout the day. The caves were not excavated in a numbered sequence … Read more
Number of words – 705 The caves in Barabar and Nagarjuni hills are the first known excavated caves. They were excavated by Ashoka the Great, for the Ajivika monks, a religious sect extant during the Buddhist and Jain period. The Buddhist took up this ‘creation in rock’ to newer heights and thus we see magnificent … Read more
Number of words – 144 Galileo brought physics into mathematics. Olympiad astronomy, by modelling his way of studying motion and the methods in astronomy. In 1612, he wrote a memorandum on how to investigate nature, stating the procedure in four parts: 1. Start with the phenomenon based on the sense observations we see everyday. 2. … Read more
Number of words – 132 An intriguing combination of Harvey’s idea of the heart as a pump with the idea of air pressure was made in early 1700 by Stephen Hales. This English clergyman used a barometer arrangement to make a direct measurement of the blood pressure of a horse. He inserted at tube into a … Read more
Number of words – 369 Thomas Newcomen was an iron monger and blacksmith in Devonshire. With a local plumber, John Kelly, Newcomen experimented on a different kind of engine during the first decade of the 18th century. The first successful installation was in Staffordshire in 1712. By 1720, the engine was being widely used, and continuously … Read more
Copyright © 2022 Bulls Eye - All rights reserved