The Birth of the Star Alliance

Number of words: 276 We agreed, at the beginning, that we would keep this alliance as simple as possible. There were no big teams of international lawyers involved. Partners in the alliance signed a five page agreement. The alliance airlines are not handcuffed to one another. If they find over time that they are not … Read more

Spend more time with the customer

Number of words: 166 The people who run corporations spend too much time paying too much attention to the wrong things. In virtually every company that I have worked with for over four decades, I have seen executives spending just about all of their time on operations, on questions about producing a product or providing … Read more

Soldiers don’t fight for their country, they fight for their squad

Number of words: 183 Soldiers don’t think of themselves – and risk their lives – as part of a huge army; they do that for people they know who deserve their trust and loyalty, people who depend on them, commonly a group no larger than an infantry squad. No matter how big your company is, … Read more