BullsEye If the creation of the WTO in 1995 was the last clear victory for Globalization, the specific point of farthest advance was probably the inclusion of intellectual property inside the trade regime. No sooner was TRIPS in place than the backlash began.The most dependable of pro—Globalization economists were horrified. Why should coupon clipping be treated … Read more
Since 1950 world trade has multiplied — depending on whose numbers you use — between twelve- and twenty-two-fold. Worldwide foreign direct investment has grown fifteen-fold since 1970. For foreign directinvestment to developing countries, the multiple is twenty. The daily turnover in foreign exchange markets was $15 billion in 1973. Now it is over $1.5 trillion. … Read more
So why is innovation execution so hard? Simply put, organizations are not built for it. Quite to the contrary, they are built for ongoing operations. They are built to be Performance Engines. A well-run Performance Engine is the master of many challenges. It excels at serving today’s customers and fighting today’s rivals. It is terrific … Read more
How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they’re more innovative than all their competition. And yet, … Read more
For its relaunch to succeed, Coca-Cola first has to reposition itself so that people stop feeling guilty when they drink it, or, ideally, come to see a Coke as a treat. That’s why Douglas is so intent on pushing Coca-Cola away from the supersize drinks and back to the older, smaller sizes. A few years … Read more
Onevery peculiar thing that we have noticed about most companies is that they want to be generalists so that they can sell everything to everyone. They call it covering all bases. Sounds good in theory but it does not always pan out in the real world because people tend to perceive specialists as having better … Read more
Worker resistance in the Disney theme parks can take several different forms which to a certain extent are affected by the kind of job under consideration. One response is to ‘switch off’. According to Van Maanen, when feeling too tired to smile but still having to, ride operators simply switch off. Various names are given … Read more
It was not quite like this at the beginning however. In Disneyland’s very early days, Walt was appalled by the behaviour of some of the park’s staff toward visitors. The staff, many of whom had been hired by lessees, lacked training and were gruff and unhelpful towards visitors. Such behaviour was unacceptable to Walt who … Read more
From the point of view of the consumer of the themed environment, theming offers the opportunity to be entertained and to enjoy novel experiences. It is sometimes suggested that we live in an entertainment economy in which the constant exposure to forms of entertainment – most notably through television, the movies, and computer games – … Read more
In a sense, Disneyization takes up where McDonaldization leaves off. McDonaldization is frequently accused of creating a world of homogeneity and sameness. One of the main foundations for Disneyization is that of increasing the appeal of goods and services and the settings in which they are purveyed in the increasingly homogenized environments that are the … Read more
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