The Cost of Obsession: How GM Lost Its Way

Number of words: 327 One illuminating example of the problem concerns the American automobile behemoth General Motors. The turn of the millennium found GM in a serious predicament, losing customers and profit to more nimble, primarily Japanese, competitors. Following Latham and Locke’s philosophy to the letter, executives at GM’s headquarters in Detroit came up with … Read more

The Future of Braking: Porsche’s Surface Coated Technology

Number of words: 460 Porsche’s new Surface Coated Brake system uses white calipers, a nod to the fact that the mirror-finish tungsten carbide-coated rotors drastically reduce brake dust. There’s usually a compromise between brake pad performance and brake dust (high-performance pads tend to generate more schmutz on your wheels) but that’s not the only reason … Read more

Contronyms: Words That Defy Logic

Number of words: 109 ‘Can A Word Be Its Own Opposite?’  Yes! They are called ‘Contronyms’—words that are their own antonyms, depending on usage. Here are a few examples  ‘Dust’ : can mean ‘to add fine particles’ or ‘to remove fine particles’.  ‘Left’ : can mean both ‘remaining’ and ‘departed’. ‘Off’ : can mean both … Read more