Cost Drivers

Number of words: 141 During the strategic planning process, I learned that at United, as at many companies, management has been intensely focused on controlling and containing labour cost. That is important, of course, but it overlooks the fact that for an airline, and probably many other companies, only a third of the total cost … Read more

Lessons Learned from Chrysler’s Production Strategy

Number of words: 331 Chrysler built its cars on speculation. The company would forecast what car buyers and dealers would want” which colours, which options, which models. Then Chrysler would make the cars, hoping that their sales would match up with dealer orders before the car moved out of the end of the production line.But … Read more

Lessons for the Business World

Number of words: 1,205 Leigh Van Valen was a crazy-looking evolutionary biologist who came up with a theory so crazy no academic journal would publish it. So he created his own journal, published it, and the idea eventually became accepted wisdom. Those kinds of ideas – counterintuitive, but ultimately true – are the ones worth … Read more