Impact of Xiaoer on Online Shopping

Number of words: 59 Keeping order amid Taobao’s virtual alleyways are Alibaba’s client service managers, the xiaoer. Thousands of xiaoer mediate any disputes that arise between customers and merchants. These referees, young employees averaging twenty-seven years old, work long hours, often sending messages to vendors late at night. Excerpted from page 6 of ‘Alibaba: The … Read more

Never invest in a tech CEO that wears a suit

Number of words: 187 Energy problems are engineering problems, so you would expect to find nerds running cleantech companies. You’d be wrong: the ones that failed were run by shockingly nontechnical teams. These salesman-executives were good at raising capital and securing government subsidies, but they were less good at building products that customers wanted to … Read more

Virality if from functionality – encourages users to invite friends

Number of words: 158 A product is viral if its core functionality encourages users to invite their friends to become users too. This is how Facebook and PayPal both grew quickly: every time someone shares with a friend or makes a payment, they naturally invite more and more people into the network. This isn’t just … Read more

Distribution channel constraints to reach small businesses

Number of words: 187 In between personal sales (salespeople obviously required) and traditional advertising (no salespeople required) there is a dead zone. Suppose you create a software service that helps convenience store owners track their inventory and manage ordering. For a product priced around $1,000, there might be no good distribution channel to reach the … Read more