Number of words: 125 The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors. Any big market is a bad choice, and a big market already served by competing companies is even worse. This is why it’s always a red flag when … Read more
Number of words: 148 Beginning with brand rather than substance is dangerous. Ever since Marissa Mayer became CEO of Yahoo! in mid-2012, she has worked to revive the once-popular internet giant by making it cool again. In a single tweet, Yahoo! summarized Mayer’s plan as a chain reaction of “people then products then traffic then … Read more
Number of words: 226 If you can’t beat a rival, it may be better to merge. I started Confinity with my co-founder Max Levchin in 1998. When we released the PayPal product in late 1999, Elon Musk’s X.com was right on our heels: our companies’ offices were four blocks apart on University Avenue in Palo … Read more
Number of words: 317 Monopolies drive progress because the promise of years or even decades of monopoly profits provides a powerful incentive to innovate. Then monopolies can keep innovating because profits enable them to make the long-term plans and to finance the ambitious research projects that firms locked in competition can’t dream of. So why … Read more
Number of words: 122 WHENEVER I INTERVIEW someone for a job, I like to ask this question: “What important truth do very few people agree with you on?” This question sounds easy because it’s straightforward. Actually, it’s very hard to answer. It’s intellectually difficult because the knowledge that everyone is taught in school is by … Read more
Number of words: 58 Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them. Excerpted … Read more
Number of words – 3,442 Visit the average university campus and it is likely that the newest and most ostentatious building will be occupied by the business school. The business school has the best building because it makes the biggest profits (or, euphemistically, “contribution” or “surplus”) – as you might expect, from a form of … Read more
Number of words – 1,848 If power were a prescription drug, it would come with a long list of known side effects. It can intoxicate. It can corrupt. It can even make Henry Kissinger believe that he’s sexually magnetic. But can it cause brain damage? When various lawmakers lit into John Stumpf at a congressional … Read more
Number of words – 1,055 Hidden 1,000 metres under Mount Ikeno in Japan is a place that looks like a supervillain’s dream. Super-Kamiokande (or “Super-K” as it’s sometimes referred to) is a neutrino detector. Neutrinos are sub-atomic particles which travel through space and pass through solid matter as though it were air. Studying these particles … Read more
Number of words – 81 The Best Buy CEO applied what he calls the bicycle theory to the moribund company. “If you try to direct a bicycle at standstill, you fall. The key is to get moving,” Joly says. “You learn about creating energy.” Initially, he says, he wasn’t much more clear about his plans … Read more
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