The Intersection of Business Strategy and Behavioral Science

Number of words: 1,617 Let me briefly explain what business and behavioral science have in common. They both do experiments. Apart from that, everything is slightly different. Business does not always perform experiments consciously. Sometimes, a business or a product is an experiment in itself. When the iPhone was introduced it represented a huge bet … Read more

Enhancing Patient Care Through Better Pharma Communication

Number of words: 8,092 The international pharmaceutical industry has made significant efforts towards ensuring compliant and ethical communication and interaction with physicians and patients. This article presents the current status of the worldwide governance of communication practices by pharmaceutical companies, concentrating on prescription-only medicines. It analyzes legislative, regulatory, and code-based compliance control mechanisms and highlights … Read more

The Fine Line Between Success and Failure

Number of words: 242 Perseverance and leadership skills, of course. What is less obvious – and much less boring – is what the speaker neglected to mention: that those traits are likely to be the charecterstics of extremely unsuccessful people, too. Think about it, Denrell observed afterwards. ‘Incurring large losses requires both persistence….and the ability … Read more

Impact of Xiaoer on Online Shopping

Number of words: 59 Keeping order amid Taobao’s virtual alleyways are Alibaba’s client service managers, the xiaoer. Thousands of xiaoer mediate any disputes that arise between customers and merchants. These referees, young employees averaging twenty-seven years old, work long hours, often sending messages to vendors late at night. Excerpted from page 6 of ‘Alibaba: The … Read more