Number of words: 221 The event and the campaign it was designed to support were the brainchildren of Austin Energy, a power-generating utility owned by the city of Austin, Texas. Austin Energy’s campaign has already won the endorsement of dozens of cities and towns, including Los Angeles, San Francisco, and Denver, as well as Austin … Read more

Number of words: 227 The tragedy is that there is no greater symbol of Detroit’s malaise than this SUV on steroids. GM unveiled its first Hummer at just about the time it decided to pull the plug on its EVI, the sleek, all-electric car that was sold only in California and parts of the American … Read more

Number of words: 547 But the significance of the Hanssen hackers goes beyond Toyota, beyond the Prius. It has revived interest in battery-electric cars just as Tesla Motors and other electric carmakers are poking their noses out of the ground. A film called Who Killed the Electric Car? released in 2006 by Sony Pictures, made … Read more

Number of words: 499 In 1894, Le Petit journal of Paris organized the world’s first endurance race for “vehicles without horses.” The race was held on the 80-mile route from Paris to Rouen, and the purse was a juicy 5,000 francs. The rivals used all manner of fuels, ranging from steam to electric batteries to … Read more

Number of words: 302 Toward the end of World War II, Franklin Delano Roosevelt attended a summit that changed the course of world history. No, net the famous meeting at Yalta, with Joseph Stalin and Winston Churchill. Immediately after that gathering, Roosevelt traveled quietly to the USS Quincy, anchored in the Red Sea. The man … Read more

Number of words: 146 The essence of the Toyota story is that it is a company with a learning culture. It is a world-class heuristic device, a machine for promoting continuous self-education of the individuals and of the company culture. It first learned how to make mass production work more harmoniously than anywhere else in … Read more

Number of words: 140 Tetsuo Agata,in the later years of his long career, doubled as general manager of Toyota’s huge Honsha plant in the Toyota City complex and as the company’s overall manufacturing guru. Before that, he lived for years in America and has many American friends. One was a senior manager with Dow Chemical, … Read more

Number of words: 631 In 1950, as part of the occupation effort of putting a demotic Japan back on its economic feet, Deming was invited to teach in Tokyo. There he preached his gospel of using statistics for quality control by recording quality performance and analyzing it, then altering processes to improve quality and measuring … Read more

Number of words: 807 Start with Toyota’s history and the world into which it emerged. It may seem surprising, but Toyota’s success owes a lot to America. It all started when an American naval officer, Commodore Matthew Perry, in 1853 sailed into Tokyo Bay with his so-called black ships to force the Japanese authorities to … Read more

Number of words: 184 Andrew Gould, chairman of Schlumberger, a French-American oil services giant, points out that twenty-five years ago, only one-sixth of exploration wells were successful, while two-thirds are today. Over that time, the success rate for development wells has risen from about 33 percent to nearly 100 percent. He is convinced that the … Read more