The Evolution of Tobacco Litigation

Number of words: 772 Edell’s case, filed in 1983, was ingeniously crafted. Previous cases against tobacco companies had followed a rather stereotypical pattern: plaintiffs had argued that they had personally been unaware of the risks of smoking. Cigarette makers had countered that the victims would have had to be “deaf, dumb and blind” not to … Read more

A Turning Point in Tobacco Advertising Regulations

Number of words: 601 In the early summer of 1967, Banzhaf dashed off a letter to the Federal Communications Commission (the agency responsible for enforcing the fairness doctrine) complaining that a New York TV station was dedicating disproportional airtime to tobacco commercials with no opposing antitobacco commercials. The complaint was so unusual that Banzhaf, then … Read more

The FTC’s Unexpected Role in the Fight Against Cigarettes

Number of words: 704 Even if the report had temporarily sharpened the scientific debate, the prohibitionists’ legislative “axes” had long been dulled. Ever since the spectacularly flawed attempts to regulate alcohol during Prohibition, Congress had conspicuously disabled the capacity of any federal agency to regulate an industry. Few agencies wielded direct control over any industry. … Read more

The Legacy of Edmund Ford in Evolutionary Biology

Number of words: 778 In the early 1940s, a similar notion had gripped the eccentric Oxford geneticist Edmund Ford. A firm believer in Darwinian evolution, Ford nonetheless knew that Darwin’s theory suffered from an important limitation: thus far, the evolutionary progression had been inferred indirectly from the fossil record, but never demonstrated directly on a … Read more

The Complexity of Risk Assessment in Health Studies

Number of words: 270 In a case-control study, risk is estimated post hoc—in Doll’s and Wynder’s case by asking patients with lung cancer whether they had smoked. In an often-quoted statistical analogy, this is akin to asking car accident victims whether they had been driving under the influence of alcohol—but interviewing them after their accident. … Read more

The Intersection of Epidemiology and Chronic Illness

Number of words: 181 But many epidemiologists argued that such cause-effect relationships could only be established for infectious diseases, where there was a known pathogen and a known carrier (called a vector) for a disease—the mosquito for malaria or the tsetse fly for sleeping sickness. Chronic, noninfectious diseases such as cancer and diabetes were too … Read more

The Cultural Impact of Tobacco in 18th Century England

Number of words: 487 In England, meanwhile, tobacco was rapidly escalating into a national addiction. In pubs, smoking parlors, and coffeehouses—in “close, clouded, hot, narcotic rooms”—men in periwigs, stockings, and lace ruffs gathered through the day and night to pull smoke from pipes and cigars or sniff snuff from decorated boxes. The commercial potential of … Read more