Number of words – 68

Use a selection of publications like USA Today or the Guardian or even more targeted one like People, Sports Illustrated or Men’s Health and then ask people to generate headlines about your organisation and the wider world at a specific moment in the future. Ask them to develop ‘dream’ headlines as well as ‘nightmare’ ones.

Excerpted from ‘Thinking in new boxes’ by Alan Iny and Luc de Brabandere