Number of words – 90

If the first industrial revolution had a motto, we like to joke; it would be “If brute force doesn’t work, you’re not using enough of it.” The attempt to impose universal design solutions on an infinite  number of local conditions and customs is one manifestation of this principle and its underlying assumption, that nature should  be overwhelmed; so is the applications of the chemical brute force and fossil fuel energy necessary to make such solutions “fit.”

Excerpted from Page 30-31 of  ‘Cradle to Cradle’ by Michal Braungart and William McDonough