Durability in Relationships



The foundation of cooperation is not really trust, but the durability of the relationship. It is readily evident that firms which have grown through mergers and lateral (senior-level) hires always have less internal cooperation than those that have grown from within. As obvious as this may seem, this observation casts significant doubt on those firms that have had a strategy of trying to justify the benefits of mergers through cross-selling and cross-referral of the newly acquired services.

Excerpted from ‘Managing the Professional Service Firm’ by David Maister, page 338

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