Number of words: 162
To give another example, consider Antonio Centeno, who runs the popular Real Man Style blog. Centeno’s sender filter lays out a two-step process. If you have aquestion, he diverts you to a public location to post it. Centeno thinks it’s wasteful to answer the same questions again and again in private one-on-one conversations. If you make it past this step, he then makes you commit to, by clicking check boxes, the following three promises:
- I am not asking Antonio a style question I could find searching Google for 10 minutes.
- I am not SPAMMING Antonio with a cut-and-pasting generic request to promote my unrelated business.
- I will do a good deed for some random stranger if Antonio responds within 23 hours.
The message box in which you can type your message doesn’t appear on the contact page until after you’ve clicked the box by all three promises.
Excerpted from page number 247 of “Deep Work” by Cal Newport